Our work

HIGHLIGHTS.

A selection of the productions, campaigns, and live projects our talent has been part of. From West End stages to international arena tours, this is the work that defines us.

Case studies

Selected projects

Project

Throwback: The Art of Storytelling

Fifteen years ago we unveiled a two-minute short that still gives us goose-bumps: The Art of Storytelling. Shot in the skeletal shell of London’s brand-new Heron Tower, the film fused raw breakdance with a skyline normally reserved for high finance. Today we’re looking back at how that ambitious little project set the tone for everything ProDance Agency would become.

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Project

Nike Unite Store Launch at Cheshire Oaks

Our dancers brought the energy to Nike Unite's Cheshire Oaks store launch with freestyle performances, workshops, and beats from DJ Selector KB, keeping crowds engaged despite challenging weather conditions. Read the full story of how ProDance's talented dancers and technical setup made this retail launch a memorable success.

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Project

ASOS Foundation Gala

ProDance showcased world-class breaking talent at The Roundhouse in Camden for the ASOS Foundation gala, featuring Olympic breakers Hiro10, Stefani, and UK legends Kid Karam and Roxy, with live music by DJ Khan Fu. The event raised funds through an exclusive auction while highlighting breaking's evolution from street culture to Olympic sport.

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Project

Red Bull Pole Position at F1 British Grand Prix

ProDance brings elite breaking talent to Red Bull Pole Position during the British Formula One Grand Prix weekend at Silverstone. Red Bull BC One Allstar Sunni leads a stellar lineup of the UK's top breakers, including Kid Karam, Cri6, and Kid Kelvin, performing for VIP guests at the exclusive trackside hospitality suite.

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Project

Team GB Ball at The Savoy

Team GB's Olympic breaking hopefuls Kid Karam and Sunni delivered a spectacular performance at The Savoy, celebrating breaking's Olympic debut in front of HRH Princess Anne at the Team GB Christmas Ball.

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Project

London Lions vs Paris Basketball

ProDance Agency hosted an all-star lineup of Britain's finest breakers for a spectacular halftime demonstration at the London Lions vs Paris Basketball match at the Copper Box Arena for the Eurocup final. This exclusive performance marked a significant moment in the lead-up to Breaking's historic Olympic debut at the Paris 2024 Games.

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Project

Breaking Point Movie

ProDance artists Kid Karam, Kid Kelvin, and Jilou take center stage in the Sky Original movie Breaking Point, delivering electrifying performances that bring the world of competitive breakdancing to life. Directed by Max Giwa and Dania Pasquini, the film showcases the incredible talent and authenticity of ProDance’s roster, with Kid Karam and Kid Kelvin starring as adopted brothers navigating the highs and lows of the breakdancing scene, while Jilou shines in a leading role. Discover how ProDance powered this cinematic celebration of dance, now streaming on Sky Cinema.

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Project

The Queen's Platinum Jubilee Pageant

We supplied 25 support dancers & 10 elite breakers for the iconic 80s float, performing alongside British legends in Her Majesty’s final grand celebration!

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Project

Steph Features in Primark Commercial

Watch the commercial for Primark's new range featuring Steph.

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Project

James Brown tribute on BBC Strictly

Brooke, Breakz, Roché and Dharmz perform live on the BBC alongside the Strictly pros in a tribute to James Brown choreographed by Christopher Scott.

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