ProDance / Insight for producers, brands and agencies
WHY HIRE BREAKDANCERS FOR YOUR EVENT?
Breaking brings energy, athleticism and raw creativity to a live audience. From individual B-Boys and B-Girls to full crews, battles and choreographed productions, it can transform everything from an intimate brand activation to a major arena event.
Rooted in the culture
Twenty years inside breaking.
ProDance has more than 20 years' experience representing elite B-Boys and B-Girls. Our founder, Rob Pountney, comes from popping and locking, and the agency has grown up alongside the UK's breaking and street dance scene.
Our breakdancing entertainment work spans hospitality, public celebrations and bespoke productions. Our dancers' credits include the Queen's Platinum Jubilee, Formula One, Red Bull BC One and the feature film Wicked. Explore our dancer roster or discover The Ruggeds, an established breaking crew.
Why it works
Why breaking works live.
Visual impact
Power moves, freezes and intricate footwork give a performance an unmistakable visual identity, from a close-up showcase to a main stage.
Athleticism and skill
Breakers train for years. The strength and control are real, and audiences can tell.
Energy and musicality
B-Boys and B-Girls play the music, hitting breaks and accents live. A DJ and a breaker in the same room is a conversation.
Audience interaction
Circles, cyphers and battles draw people into the performance. Demonstrations and planned interaction can bring guests closer to the culture.
Flexibility
One breaker on a brand floor, a crew on a main stage, a battle in a warehouse. The format bends to the event.
Content that travels
Dynamic movement creates strong opportunities for photography, short-form video and campaign content. Plan filming around the performance, not as an afterthought.
A circle forms. Nobody needs to be told where to look.
Formats
Ways to perform.
Breakdance shows come in more shapes than most briefs assume. Start with the room and the result you want.
Freestyle sets
High-energy performances that retain the spontaneity and individuality of breaking. Dancers respond to the room.
Choreographed shows
Structured performances created around the event, music, brand or wider production.
Breaking battles
Authentic battle formats that create natural energy and audience engagement.
B-Boys, B-Girls and crews
Solo performers, duos, mixed casts and established breaking crews depending on the brief.
Workshops and interaction
Participatory experiences, demonstrations and breaking workshops for guests or teams.
Bespoke collaborations
Breaking combined with DJs, musicians, beatboxers and other live performers.
Credentials
From street culture to the global stage.
Team GB Ball, The Savoy
ProDance produced a bespoke show choreographed by Brooke Milliner, featuring Team GB's Olympic breaking hopefuls Kid Karam and Sunni before HRH Princess Anne ahead of Paris 2024.
Read the case study
Red Bull Pole Position, Silverstone
ProDance supplied Red Bull BC One Allstar Sunni, Kid Karam, Cri6 and Kid Kelvin for Formula One British Grand Prix hospitality.
Read the case study
The Queen's Platinum Jubilee Pageant
25 support dancers and 10 elite breakers supplied for the 80s float on The Mall.
Read the case studyThese are distinct briefs, from intimate hospitality to a major public celebration. ProDance's documented work also includes dancer casting for Wicked, alongside brand campaigns and broadcast productions. See our work
Advice
Choosing the right format.
The best breakdancers for events are the ones matched to the brief. Here is what shapes the decision.
Event and venue
A conference floor, a stage, a hospitality suite and a festival field each need a different cast and a different format.
Audience size and proximity
Close audiences reward detail and interaction. Large rooms reward scale, staging and bigger moves.
Solo or crew
A single breaker suits a brand moment. A crew carries a set, builds a show and can trade in a battle.
Freestyle or choreography
Freestyle is flexible and responsive. Choreography fits a story, a product reveal or a broadcast.
Duration and interaction
Short, sharp sets land best in busy schedules. Longer formats can bring in a battle or a workshop.
Music and concept
Decide early whether a DJ is on site, and how far the performance should carry your brand or campaign idea.
On the day
Production considerations.
- Surface
- Footwork and floor-based moves need a clean, dry, smooth and stable performance surface. Share the flooring details early so the breakers can confirm suitability and any dance-floor requirements.
- Space
- Agree the performance area for the chosen cast and format. Allow clear sightlines, safe separation from guests and room for entrances, exits and floor-based movement.
- Sound
- Breaking lives on the track. Plan for a proper PA, monitoring if possible and a DJ or supplied music with strong breaks.
- Cast and rehearsal
- Agree cast size and calls early. Freestyle sets still need a venue briefing and sound check. Choreographed productions may also need rehearsal space, lighting cues and screen or music coordination.
- Shows, battles, workshops
- Shows need performance and technical time. Competitive battles may need a host, judges and a DJ. Workshops need a suitable teaching area, an agreed group size and movement appropriate to participants.
ProDance / Breaking
BRING BREAKING TO YOUR EVENT.
From individual B-Boys and B-Girls to full crews and bespoke productions, tell us what you're planning and we'll help shape the right performance.
START A BRIEF